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What We Do

We raise perceived value before a buyer opens your data room.

Our deliverables are built to reframe how strategic buyers see you—especially in AI, where the market model lags the reality. Narrative first, numbers tight, outcomes measured.

For Series A–C founders in the $3M–$20M ARR range
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Core Deliverables

Valuation Defense Memo

Customized brief that reframes financials into a strategic story buyers can’t ignore—anchoring them to regret, not ARR.

Outcome: Higher opening anchor

🗺️ Strategic Buyer Map

Who should buy you, why, and what narrative moves them. A clear path to the right doors.

Outcome: Precision targeting

📈 Offer Framing Deck

M&A-first deck for Heads of Corp Dev—emotion plus unit-level logic that makes acquisition feel inevitable.

Outcome: “Why now” urgency

🎯 Narrative Scorecard

Diagnostic across urgency, buyer-fit, roadmap alignment. Know exactly where leverage is leaking.

Outcome: Fix what’s costing you

🧪 Readiness Audit (Red Team)

What will kill your number before diligence? We surface and patch those risks now.

Outcome: No mid-process haircut

🤝 Term-Sheet Coaching

Pre-TS alignment and post-TS psychology. Push without spooking; escalate without burning bridges.

Outcome: Cleaner path to close

🧭 Buyer Psychology Advisory

Decode signals, politics, and language. Place proof where committees actually decide.

Outcome: Committee-ready logic

🎤 Narrative Training (Founder)

Short, intensive sessions to make you sharp, fluent, and consistent under pressure.

Outcome: Founder as force multiplier

📦 Diligence Positioning

Seed the right story arcs and data points so diligence confirms—not destabilizes—your price.

Outcome: Diligence aligned to narrative

🎯 Buyer-Specific Reframes

Adapt the whole positioning to one acquirer’s roadmap and incentives.

Outcome: One-shot resonance

Best Fit

  • Series A–C, $3M–$20M ARR, AI or AI-enabled
  • Raised 6–18 months ago and fielding “light corp dev” interest
  • Strong product/retention; market thinks too narrowly about your future

When to Call Us

  • A buyer floated a number that doesn’t match your conviction
  • You plan to run a process in < 6 months and want the story tight
  • You need buyer-specific logic that clears committees

How We Work (Fast)

1) Diagnose

Scorecard + Red Team. We find the leaks in leverage and patch them.

2) Reframe

Memo + Deck + Buyer Map. We shift the anchor from ARR to inevitability & synergy.

3) Stage

Seed proof in the right rooms at the right time. Diligence corroborates your number.

Packages

Rapid Reframe

2–3 week sprint: Scorecard, Defense Memo, Buyer Map, TS coaching (light). Built for active conversations.

Best for: inbound interest now

Inevitability Build

4–6 weeks: Full suite including Offer Framing Deck + Diligence Positioning. Sets the stage pre-process.

Best for: process in < 6 months

Buyer-Specific

Custom reframe for one acquirer: roadmap fit, internal politics, committee logic. Precision approach.

Best for: one target in mind

Pricing available on request. We occasionally structure success-based components.

FAQ

Are you an investment bank?

No. We’re the narrative strike team that primes the deal. We partner well with bankers or your counsel when you run a process.

What ROI should we expect?

We measure success by anchor shifts, reduced price erosion in diligence, and faster buyer alignment. We’ll define these up front.

Do you work outside AI?

Yes, but our edge is strongest where the model lags the reality—AI and AI-enabled businesses.

Will you join buyer calls?

Selectively. We can prep you, ghostwrite follow-ups, and help manage pre/post term-sheet psychology.

You don’t need more traction to get a better number. You need a narrative buyers can’t discount.

Talk to Sounion